On Wednesday 3rd August Linden Lab updated the Name Change service in a “major way”. Basically Premium and Premium Plus subscibers will now benefit from a reduced price for the Name Change service.
Premium Plus subscibers will benefit the most with the lowest cheap fees. Premium Plus comes with a whole lot of benefits from more groups, more land, larger signup bonus, free uploads and much more.
- Premium Plus sale (until 8/8/22)
“For just $24.99, you’ll get a whole month of L$650 per week, a L$3000 signup bonus, fully paid-for mainland tier of 2,048sqm, and the ability to join up to 140 groups! Throw in unlimited free uploads of sounds, textures and animations on top of all the standard Premium benefits you already know and love, and we think that’s a heck of a deal”.
Here are the new updated Name Change fees…
- Basic: US $49.99
- Premium: US $34.99
- Premium Plus: $14.99
As of 3rd August everyone can change their Second Life name regardless of the subscription level. This is a huge change after loads of requests from the community over recent months and years. The Last Names suggestion form can be found here.
What do you think of the new update to the prices of the Name Change ?
Daniel Voyager 
a name change costing anywhere above 5 – 10 bucks, tells alot about a company, in this case, shows linden labs is a bunch of immoral shitbags.
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Premium Plus has it’s pros and cons for sure.
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I’m really pleased Linden Lab is offering this… but for the majority of the population $50 seems like a chunk of cash for what is most likely a simple data field change. I’m sure that’s probably the #1 issue here. $20 for everyone would seem far more reasonable, would it not?
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I think the name charge should be cheaper for all options.
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For a certainty. One thing that has always bothered me about Linden Lab is their extreme profiteering attitude, putting their bottom line ahead of customer needs. While I totally understand the purpose of a company is to earn profit, isn’t it also to offer a valuable service? Amazon rose to be the #2 retail company in the U.S. (topped only by Apple)… by asking themselves, “If I were a customer, what would I want?” Linden Lab consistently does exactly the opposite: “What’s a good way we can suck more profit out of our customers?”… and they put customer welfare 2nd place. No, make that 8th, 9th, 10th place. Their degree of self-interest is legendary, and has cost them the loyalty of countless customers (not to mention potential profit of millions of dollars per month). How do I know this? I was there… along with a lot of others. Our group shut down our lands and left Second Life because of Linden Lab profiteering. We’ve sworn to never return.
The lesson Linden Lab has failed to learn over the years: provide what your customers want and need, and the money will flow. There is no doubting LL’s profitability. What they don’t seem to understand is that if they’d treated their customers properly, with respect, and put customer best interest first… they would have gained even greater profit. People would have been throwing money at them. Instead they killed the Golden Goose in 2008 through sheer greed… and their trendline has never recovered.
A friend successful in the restaurant business once told me: the way to make money is to charge a reasonable price, have good food, and give customers more than they can eat. That’s what will keep them coming back. Instead, Linden Lab just keeps driving people away.
I might have considered paying LL $10 or even $20 for a name change (I’m sure they’ve automated the entire process and it takes their servers less than 15 seconds to punch in the change). But $50? Not only do I say no… but LL loses the potential money I’d have been willing to pay had they simply charged a REASONABLE price and put customer best-interest first.
But then… a reasonable price and customer best-interest has never defined Second Life, has it?
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