Press Release: Fashion For Life 2017



Relay for Life of Second Life announces the first mega event of the 2017 Season, Fashion For Life 2017. The event will take place on March 5th, 2017 and run until midnight on March 19th, 2017. As always 100% of proceeds will be donated to the American Cancer Society.

The goal of the event is to provide an incredible shopping and entertainment experience featuring unique items, runway shows. Lend your support to Relay For Life, the largest and longest charity in Second Life.

Some of the past themes have been Heaven/Hell (2007), St. Patrick’s Day (2008), Pirates (2009), Fashion Capitols of the World (2010), Beyond Black and White (2011), It’s time (2012), The Seven Ancient Wonders of the World (2013), Wanderlust (2014), Tour through the Capitals (2015), and last years theme That’s Entertainment! (2016).

This years theme is… Glamorous.
Styles will range from formal to bohemian in a beautiful high fashion glamorous sim.

About Fashion For Life:
Featuring everything Fashion in SL. Another HUGE shopping event to fight cancer. Multiple sims and fabulous builds along with some of SLs best designers, who come together each year to bring fun, fashion and entertainment to the grid! This Relay For Life mega event had its beginning in 2007 when it was called, “the Clothing Fair”.

About Relay For Life of Second Life:
Relay For Life of Second Life is an annual fundraising event that takes place in Second Life in July each year. Volunteers form or join teams to have fun while fundraising and raising awareness from mid-March through mid-July. In July teams build campsites and walk a track, just like a Real World Relay. Since 2005, RFL of SL has raised over $3 million USD for the American Cancer Society.  Since 1985, Relay For Life has become an international movement with over 5,000 Relays being held around the world. As of July 2014, RFL of SL ranks 17 out of 5,000! In fact, RFL of SL is the most global Relay event with teams and volunteers and supporters from more than 90 countries, worldwide.

History of American Cancer Society:


Designers |

Bloggers |

Special Events |

Media Partner | Contact DjRoseAthena

Event Timeline

Designer Application | December 5, 2016 – January 12, 2017

Blogger Application | December 5, 2016 – January 12, 2017

Special Events | December 5, 2016 – January 12, 2017

Photos of Exclusives Due | February 10, 2017

Model List to Designers | February 11 & 12, 2017

Exclusives to models | February 17, 2017

Sim Set up for Designers | February 27, 2017 – March 3, 2017

Event Opens | March 5th, 2017

Event Closes | March 19th, 2017

Sim Clean Up |  March 20, 2017


Fashion For Life Website

Fashion For Life Facebook

Relay For Life of Second Life Website

American Cancer Society Website


Fashion For Life 2017 Event Schedule

Main landing point:

Event Schedule

March 5th, 2017 – Opening Ceremony 12pm-2pm slt
DJ: Rose Mikaelson
Hostess: Gracely McKenzie (thecenterfolds)

March 11th – Fashion Show 11am slt
Hostess: Rose Mikaelson

March 8th – 6PM-8PM Live Singer
Singer: Melissa Ansley
Hostess: Rose Mikaelson

March 10th – Club party 10-12am SLT
DJ: Rhiannon Colclough
Hostess: Gracely McKenzie (thecenterfolds)

March 10th – The Dazzlers 6:30pm slt
Hostess: Rose Mikaelson

March 11th – Club Party 2pm to 4pm
DJ: Bliss Snowfall
Hostess: Suki Rexen

March 12th – Fashion Show 11am slt (Southern Agency)

March 12th – Relay Rap 3:30pm – 4:30pm slt
Hostess: T1Radio

March 17th – The Dazzlers 6:30pm slt
Hostess: Rose Mikaelson

March 18th – Fashion Show 11am slt
Hostess: Rose Mikaelson

March 19th – Closing Ceremony 12pm-2pm slt
DJ: Sagia
Hostess: Suki Rexen

Please spread the word about Fashion For Life 2017 happening in Second Life soon. 🙂


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